SAVE THE DATE FEB. 25-27 2018

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Sign up for the RC Leadership Conference - Business Builder Series taking place at the RC Show 2017

RC SHOW 2017 LEADERSHIP CONFERENCE

LEARN HOW TO DRIVE YOUR BUSINESS FROM INDUSTRY EXPERTS. YOU’LL RECEIVE THOUSANDS OF DOLLARS OF CONSULTING ADVICE IN YOUR CHOICE OF TWO HALF-DAY SESSIONS, DESIGNED TO INSPIRE AND PROVIDE INDUSTRY INSIGHTS AND ACTIONABLE STRATEGIES FOR SUCCESS.

Single-unit Operator Sessions

Include:

 
RC Leadership Conference
Business Builder Series: Single-unit
 Operators

Sunday Feb. 26, 9 am-12:30 pm 
 
This session for single-unit operators will explore how to build your business by bringing your personality to the forefront, and by attracting millennial customers and employees. Learn how first impressions start well beyond your front door, and how to leverage social media to take advantage of that. You'll also get an inside look at the trends that are impacting your operations. Get ready to be inspired, and leave with actionable strategies for success!
 

The price includes an RC Leadership Kit with the following components:

  • The Canadian Chef Survey, on menu items and cooking methods that are hot in restaurant kitchens today
  • The Discerning Diner survey on what Canadians want from their foodservice experience
  • Continental breakfast included.

 

Cost $195 plus tax (includes show access)

Multi-unit Operator Sessions

Include:

 

RC Leadership Conference
Business Builder Series: Multi-unit Operators

Monday Feb. 27, 9 am-12:30 pm

If you're part of a multiple-unit business, you'll learn about the emerging power of millennials, and how disruptive technologies will shift your thinking. Leading brand strategist Joe Jackman will share how you can reinvent your business by aligning every aspect of your brand and customer experience. You'll also hear about the coming trends that will impact your business and do it all in sessions geared to the needs of operators like you.

The price includes an RC Leadership Kit with the following components:

  • The Canadian Chef Survey, on menu items and cooking methods that are hot in restaurant kitchens today
  • The Discerning Diner survey on what Canadians want from their foodservice experience
  • Continental breakfast included.

 

Cost $295 plus tax (includes show access)

 

SUNDAY LEADERSHIP CONFERENCE – Independent Thinking

MONDAY LEADERSHIP CONFERENCE – FOMO: How to attract and retain the customers that matter to you

9AM - Tony Chapman, Welcome Address
RC State of the Nation Address

Shanna Munro, President & CEO, Restaurants Canada

Chris Elliott, Senior Economist, Restaurants Canada

This is Your Stage. Act Upon It: Tony Chapman

Your restaurant is your stage.  You open it in the perfect neighbourhood and put on a performance featuring your food, beverages, and decor, then hope you’ll attract an audience and keep them coming back.

However, there are no guarantees. Consumers have many choices about how to spend their money. Every day, thousands of messages and promises compete for their attention and share of their wallets. To be seen, you must stand for something and then do it very well.  

Tony Chapman will share his thoughts on why emerging consumer tastes play into the strengths of independent restaurateurs.  You will learn why consumers favour locally grown and sown, and locally owned.  They want places with “personality.”  

Join us for an opening keynote with powerful insights that alone are worth the price of admission.

Millennials Matter Panel presentation

Did you know that by 2020, more than half your business may come from outside your restaurant walls? This year the Millennial generation will surpass Baby Boomers in both numbers and spending power, and they’re changing the way you’ll do business. This generation works to live, and favours experiences over belongings – and they are foodies. They’re loyal to their friends, their social media, and the people and brands that matter to them.

You need them as both customers and employees. Winning them over requires inside information on what matters most to them. We’ve put together an all-star panel of Millennial experts to ensure you don’t miss out on this generation.

Panellists:

  • Tristan Morris -  Vice President of Consumer and Shopper Insights, PepsiCo
  • Dan Park -  General Manager, Uber Everything
  • Michael Halbmeier -  President, RankHigher
  • Gary Schwartz – President and CEO, Impact Mobile

Moderated by Tony Chapman

Pepsi Break
1,000 Ways to Make a First Impression

Panel presentation 

First impressions are more important than ever, and they now begin online. Learn how to make a positive and lasting impression, and how to build your brand and bottom line through people, signage, website and social media.

Panellists:

  • Carolina Avaria – Chef Concierge, InterContinental Toronto Yorkville, and President of Les Clefs d’Or Canada
  • Jimmy duDomaine -  Marketing Manager, Keg Restaurants
  • Matt Lister – Managing Director, Blue Salt Digital Media
  • Philip Mondor – President, Tourism HR Canada

Moderated by Tony Chapman

The next course: A reinventionist's view of the future of food: Joe Jackman, CEO Jackman Reinvents

Every successful business must be reinvented over time to stay relevant. And with businesses being replaced at a faster rate, speed is more important than ever. Jackman will inspire you with real-life examples from the foodservice industry, and tell you how they made it work.


Jackman is the founder and CEO of Jackman Reinvents, and he has developed a business model that emphasizes the need for speed. In doing so, he has earned an international reputation for helping declining businesses get back to growth and relevance in record time.

What I Learned Today Summary, Tony Chapman
12:30 pm - Conference ends
9AM - Tony Chapman, Welcome Address
RC State of the Nation Address

Shanna Munro, President & CEO, Restaurants Canada

Chris Elliott, Senior Economist, Restaurants Canada

Stop Selling and Start Storytelling: Tony Chapman, Keynote Presentation

Attention is the oxygen of building any brand. With attention comes the opportunity to shape how a consumer thinks, feels, behaves and buys. However, with too many brands, messages, and channels chasing a finite amount of consumer time and money, it’s becoming difficult to engage these consumers. Traditional marketing – shouting loud, often and everywhere – is losing its voice.

It’s time to change tactics and rediscover storytelling, the purest, oldest and most powerful form of engagement. Storytelling is at the root of almost every human endeavor and it will help grow your traffic and guest check. The key is to stop selling your food and promotions, and instead tell your unique story.

Be inspired. Learn the secrets of the great storytellers in our opening keynote.

Global Growth Trends and Strategies,, Sara Monnette, VP Research and Insights, Technomic

Technomic's recent research on the global foodservice marketplace reveals consistent trends and strategies for successful unit expansion. Learn what the most recognized global brands do best, and how to bend your menu without breaking it when taking your concept abroad.

Millennials Matter: Panel presentation

Don’t miss out on winning over the Millennial generation. This year they will surpass Baby Boomers in both numbers and spending power. This generation works to live, wants more life from life, and favours experience over stuff. Their needs and wants are different than the Boomers’, and for that reason you need to talk to them differently.

Are you setting up your restaurant to take advantage of this seismic shift? Our all-star panel of Millennial experts will ensure you don’t miss out.

Panellists:

  • Tristan Morris -  Vice President of Consumer and Shopper Insights, PepsiCo
  • Dan Park -  General Manager, Uber Everything
  • Alyssa Rodrigo - Head of Insights, Labatt
  • Philip Mondor – President, Tourism HR Canada
  • Alix Blum, President, Silver Lining Marketing (specializing in the hotel sector)

Moderated by Tony Chapman

Pepsi Break
Technically Speaking. Panel presentation

Today’s customers are within arm’s length of discovering you, no matter where they are. Learn how to reach them through big data, mobile, and other points of contact. Our expert panel will share insider knowledge on how to grab their attention.

Panellists:

  • Matt Lister – Managing Director, Blue Salt Digital Media
  • Brandie Kelly – Restaurant Industry Lead, Facebook
  • Gary Schwartz – President and CEO, Impact Mobile
  • Michael Halbmeier -  President, RankHigher
The next course: A reinventionist's view of the future of food: Joe Jackman, Founder and CEO Jackman Reinvents

To remain relevant, every successful business must be reinvented. And in the age of acceleration, when brand lifespans are declining and businesses are being replaced more quickly, speed is now of the essence. We'll inspire you with industry-leading examples and tell you how they make it work.


The founder and CEO of Jackman Reinvents, Joe has pioneered an efficient and unique business model built on the need for speed. In doing so, he has earned an international reputation for helping declining businesses get back to growth and relevance in record time.

What I Learned Today, Tony Chapman
12:30 pm - Conference ends

Sponsored By:    

RC SHOW 2017 LEADERSHIP CONFERENCE

YOUR MODERATOR

tony-chapman rc leadership conference

TONY CHAPMAN

TV and Radio Personality and Entrepreneur

Tony Chapman will moderate two half day sessions; one for independents and one for multi-unit operators.

Chapman founded two internationally-renowned communications agencies and a research firm.  He is one of the youngest individuals to be inducted into the Marketing Hall of Legends, and the recipient of  Marketing Magazine's Agency of the Year 2006.  In 2014 he sold all of his interests to focus on his passion to deliver transformational keynotes on ‘succeeding in this age of abundance’.  Since then he has spoken to audiences in China, Brazil, Europe and North America.

Tony is a frequent contributor to the conversation on television, radio, the newspapers and in new media.  His philosophies on branding have been featured in four separate television documentaries.

You might have seen Tony as a Judge on Food Network's hit Recipe to Riches or as the Host of the Nissan Innovation Challenge on City TV.

http://tonychapmanreactions.com

Single-unit operator sessions include:

“From Mass To My State of the Foodservice Nation”

You can't be everything to all customers anymore. Learn how you can win them over by giving them the personalized experience they're looking for. An inspiring talk, steeped in relevant insights, ideas and actionable strategies for the Independents. How the consumer is moving from ‘mass’ brands and promises to products and services that enable ‘my’ life.  Why this is of vital importance to the independents and how they can seize upon the opportunities.

tony-chapman rc leadership conference

      Speaker: Tony Chapman

       TV and Radio Personality and Entrepreneur

“Millennials Matter”
In 2017, Millennials are surpassing Baby Boomers in both numbers and spending power. How and where will they consume food in the future? Get a deeper understanding of this generation, and how to attract millennials as customers and employees.

 

Speaker: Michael Halbmeier -  President, Rank Higher (rankhigher.ca) is on our millennials panel!

“First and Lasting Impressions”:
Your first impression now begins on-line. Learn how to make a positive and lasting impression, and how to build your brand and bottom line through signage, website and social media.

first-impressions
rc leadership conference - rc show

“Creating a Winning Culture”
By 2020 the restaurant industry will face a labour shortage of over 100,000 people. Attracting, retaining and motivating employees will be job one. Learn how to create and sustain a winning culture, and leave knowing how to make a good impression so your customers keep coming back.

Joe Jackman Reinvents: What you can expect to hear at RC Show 2017

“The State of the Foodservice Nation”:
A State of the Nation overview of our foodservice industry - both overall and by sector - with discussion on areas of growth and decline. The discussion will also focus on government affairs issues, top food trends, and up-and-coming trends you can expect to see in 2017.

chris
shanna_munro_ RESTAURANTS CANADA

Speaker: Chris Elliott

Senior Economist

Speaker: Shanna Munro

CEO of Restaurants Canada

Joe Jackman_will be at rc show

Speaker: Joe Jackman

Jackman is a reinventionist, and a practitioner of rapid business and brand reinvention

Reinvention:

In order to remain relevant, every successful business must be reinvented. And in the Age of Acceleration, when brand lifespans are shortening and businesses are being replaced at a faster rate, speed is now of the essence. We'll inspire you with industry-leading examples and tell you how they make it work.

Jackman is a reinventionist, and a practitioner of rapid business and brand reinvention. The founder and CEO of Jackman Reinvents, Joe has pioneered an efficient and unique business model built on the need for speed. In doing so, he has earned an international reputation for helping businesses facing decline get back to growth and relevance in record time.

As specialists in reinvention, Joe collaborates with executive teams to harmonize their business and brand strategies and systematically align all aspects of brand and customer experience: image, stores, websites and mobile platforms, social media and marketing communications, unique products and private brands, and, most importantly, the hearts and minds of employees.

A can't miss presentation!

 

Multi-unit operator sessions include:

 

rc leadership conference - rc show

“Millennials Matter”
In 2017, Millennials are surpassing Baby Boomers in both numbers and spending power. How and where will they consume food in the future? Get a deeper understanding of this generation, and how to attract millennials as customers and employees.

“Marketing Innovation
– Artificial Intelligence”:

Artificial intelligence could become a game changer for you! Find out how to get personalized information on where your customers work, shop, live and play. You'll hear about the technology, digital systems, apps and more that make it possible.

innovation-at rc show
Joe Jackman_will be at rc show

Speaker: Joe Jackman

Jackman is a reinventionist, and a practitioner of rapid business and brand reinvention

Reinvention:

In order to remain relevant, every successful business must be reinvented. And in the Age of Acceleration, when brand lifespans are shortening and businesses are being replaced at a faster rate, speed is now of the essence. We'll inspire you with industry-leading examples and tell you how they make it work.

Jackman is a reinventionist, and a practitioner of rapid business and brand reinvention. The founder and CEO of Jackman Reinvents, Joe has pioneered an efficient and unique business model built on the need for speed. In doing so, he has earned an international reputation for helping businesses facing decline get back to growth and relevance in record time.

As specialists in reinvention, Joe collaborates with executive teams to harmonize their business and brand strategies and systematically align all aspects of brand and customer experience: image, stores, websites and mobile platforms, social media and marketing communications, unique products and private brands, and, most importantly, the hearts and minds of employees.

A can't miss presentation!

 

“The State of the Foodservice Nation”:
A State of the Nation overview of our foodservice industry - both overall and by sector - with discussion on areas of growth and decline. The discussion will also focus on government affairs issues, top food trends, and up-and-coming trends you can expect to see in 2017.

chris
shanna_munro_ RESTAURANTS CANADA

Speaker: Chris Elliott

Senior Economist

Speaker: Shanna Munro

CEO of Restaurants Canada

Limited Seating

Register in advance for the RC Leadership Conference 
$195 - Independent Operators / $295 - Multi-Unit Operators

CONTACT INFO

Restaurants Canada

1155 Queen St West
Toronto, ON M6J 1J4

1-800-387-5649 ext: SHOW (7469)

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