State of the Nation: The Dining & Drinking Guest
Presented by Labatt Breweries of Canada & Uber Eats.
Dining is not dead – but it’s not enough to survive from the pandemic, we are responsible to see it thrive and drive its future growth. A new generation of food and beverage enthusiasts are demanding a level of service and quality that our industry is struggling to meet and deliver. Understand the drivers that will influence the growth of the industry based on consumer insights, and how you can leverage this information to your business and lead that change. Join the country’s leading brewer in partnership with the foremost consumer researchers for an introduction to the insights on how guest decision making for beverage choices are demanding a change in the way we think about product assortment, bar advertising, menu optimization, off-premise sales, and staff education.
- Michelle Tham, Certified Cicerone, National Head of Education, Labatt Breweries of Canada