An Era of Exploration: Adopting Innovations to Meet Ever-Changing Consumer Needs

Presented by Labatt Breweries of Canada.

In an era of exploration and post-pandemic rediscovery, Labatt Breweries of Canada has driven the growth of the beer, non-alcoholic, and ready-to-drink categories by consistently innovating new products that are rooted in understanding ever-changing consumer needs. From leveraging trends, insights, and market research data; Labatt strives to intimately understand the drinking consumer and how their interests are shifting and where they are going next – resulting in being ahead of the curve on emerging flavours, styles, and beverage segments. Learn from the insights experts, innovation drivers, and change-makers on this approach to innovation and why you need to address and adapt to engage with guests. Join us to unveil the path to introducing new innovations – from ideation to market launch – to deliver a menu that excites the era of exploration.

Speakers

  • Michelle Tham, Certified Cicerone, National Head of Education, Labatt Breweries of Canada
  • Date : 11 April 2023
  • Time : 1:15 pm - 2:15 pm (America/Toronto)
  • Venue : Bar & Beverage Stage