An Era of Exploration: Adopting Innovations to Meet Ever-Changing Consumer Needs
Presented by Labatt Breweries of Canada.
In an era of exploration and post-pandemic rediscovery, Labatt Breweries of Canada has driven the growth of the beer, non-alcoholic, and ready-to-drink categories by consistently innovating new products that are rooted in understanding ever-changing consumer needs. From leveraging trends, insights, and market research data; Labatt strives to intimately understand the drinking consumer and how their interests are shifting and where they are going next – resulting in being ahead of the curve on emerging flavours, styles, and beverage segments. Learn from the insights experts, innovation drivers, and change-makers on this approach to innovation and why you need to address and adapt to engage with guests. Join us to unveil the path to introducing new innovations – from ideation to market launch – to deliver a menu that excites the era of exploration.
Moderated by Michelle Tham, Head of Education, Labatt Breweries of Canada
- Darren Kohl, Director, Innovation, Labatt Breweries of Canada
- Christine Hamilton, Global Innovation Manager, ABInBev
- Kelsea Russell, Brand Manager, Beyond Beer, Labatt Breweries of Canada