Presented by Uninterrupted Canada.

Sporting events are big business; 8.6 million Canadians watched the Super Bowl in 2023. When the big game is on, people want to gather with friends, family, drinks and good food. Is your restaurant prepared for the sports-loving crowd? Hear from our expert panel as we dive into sports marketing strategies and find the right one that works for your operation. Sports franchises are masters of connecting fans with the brand experience and the foodservice industry can learn a thing or two on how to cultivate our own loyal fan base.

Moderated by Scott Moore, Partner & CEO, The Good Karma Company

Speakers

• James Kawalecki, Vice President of Marketing, Boston Pizza
• Sophia Lal, Senior Brand Manager, Molson Coors Beverage Company
• Amrit Sagoo, CEO, Oongalee Technologies
• Matthew Valentine, Senior Director of Strategy & Business Operations, MLSE