Presented by Labatt Breweries of Canada.

Including non-alcoholic offerings on your menu is more than accommodating the alternative choices of your guest – it should play a role in their overall joy of the dining experience. The non-alcoholic category continues to expand, with its growth driven by Gen Z and Millennial guests looking to make sober curiosity and the functional benefits of alcohol abstinence a part of their lifestyle and values. This trend is an opportunity to maximize revenue with the favourable margins of innovative non-alcoholic beer, wine, and cocktails. Learn the foundations of food and beverage pairing with the flavour, function, and growing potential of non-alcoholic beverages. Lead the industry in sober inclusivity by breaking down the barriers and leverage the power of non-alcoholic products as an integrated component of your food and drink experience offering.

Speaker

• Michelle Tham, Certified Cicerone, National Head of Education, Labatt Breweries of Canada