Beyond the Rail Competition

$3,500 in cash & prizes up for grabs

We're going 'beyond the rail' this year as we bring back your favourite cocktail competition online at RC Show 2021. This year's competition showcases not only competitors’ creativity, but also their marketing savvy and business expertise. Selected competitors will create a short marketing video promoting their concept and a presentation to virtually pitch a “sellable” cocktail kit concept in front of a panel of esteemed judges.

Watch the competition online - Sun, Feb. 28, 4:00-4:45PM EST

Competition Details

Our chosen finalists will prepare the following:

  • Create one cocktail recipe with mixing directions
  • Design a mock-up of the packaged product as a whole
  • Present costing sheet and suggested retail price including the cost of packaging (down to stickers, shrink bands etc.)
  • Description of the marketing strategy/plan (max 100 words)
  • Create a one minute marketing video getting the customer excited about what they would receive once they purchased this product

Prizing

  • 1st Place: $2000
  • 2nd Place: $1000
  • 3rd Place: $500

JUDGES

kate-boushel

Kate Boushel

Director of Beverage & Education, Barroco Group

rebecca-felgate

Rebecca Felgate

Digital Content Creator, Miss Rebecca J

mike-mclean

Mike McLean

Lead Trainer, Mixxit Canada by Beam Suntory

jesse-sahlin

Jesse Sahlin

Corporate Beverage Director, JOEY Restaurant Group

COMPETITORS

marta

Marta Ess

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madison-homewood

Madison Homewood

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chris-bain

Chris Bain

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wes-hunter

Wes Hunter

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andrew-britton

Andrew Britton

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mike-shum

Mike Shum

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josh-mellet

Josh Mellet

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