Feb. 27 - Mar. 1, 2022

Enercare Centre, Toronto

Beyond the Rail Competition

Watch Top Bartenders Face-off for $3,500 in cash & prizes

We went 'beyond the rail' this year as we brought back your favourite cocktail competition online at RC Show 2021. This year's competition showcased not only competitors’ creativity, but also their marketing savvy and business expertise. Selected finalists, created a short marketing video promoting their concept and a presentation to virtually pitch a “sellable” cocktail kit concept in front of a panel of esteemed judges.

Missed the live event? Catch up on the action ON DEMAND today.

Competition Details

Our chosen finalists prepared the following:

  • A cocktail recipe with mixing directions
  • A mock-up of the packaged product as a whole
  • A costing sheet and suggested retail price including the cost of packaging (down to stickers, shrink bands etc.)
  • A description of the marketing strategy/plan (max 100 words)
  • A one-minute marketing video getting the customer excited about what they would receive once they purchased this product

Prizing

  • 1st Place: $2000
  • 2nd Place: $1000
  • 3rd Place: $500

WINNERS

josh-mellet

1st Place

Josh Mellet

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madison-homewood

2nd Place

Madison Homewood

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marta

2nd Place

Marta Ess

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FINALISTS

andrew-britton

Andrew Britton

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mike-shum

Mike Shum

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wes-hunter

Wes Hunter

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chris-bain

Chris Bain

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JUDGES

kate-boushel

Kate Boushel

Director of Beverage & Education, Barroco Group

rebecca-felgate

Rebecca Felgate

Digital Content Creator, Miss Rebecca J

mike-mclean

Mike McLean

Lead Trainer, Mixxit Canada by Beam Suntory

jesse-sahlin

Jesse Sahlin

Corporate Beverage Director, JOEY Restaurant Group

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