$3,500 in cash & prizes up for grabs
We're going 'beyond the rail' this year as we bring back your favourite cocktail competition online at RC Show 2021. This year's competition showcases not only competitors’ creativity, but also their marketing savvy and business expertise. Selected competitors will create a short marketing video promoting their concept and a presentation to virtually pitch a “sellable” cocktail kit concept in front of a panel of esteemed judges.
Watch the competition online - Sun, Feb. 28, 4:00-4:45PM EST
Competition Details
Our chosen finalists will prepare the following:
- Create one cocktail recipe with mixing directions
- Design a mock-up of the packaged product as a whole
- Present costing sheet and suggested retail price including the cost of packaging (down to stickers, shrink bands etc.)
- Description of the marketing strategy/plan (max 100 words)
- Create a one minute marketing video getting the customer excited about what they would receive once they purchased this product
Prizing
- 1st Place: $2000
- 2nd Place: $1000
- 3rd Place: $500
JUDGES

Kate Boushel
Director of Beverage & Education, Barroco Group

Rebecca Felgate
Digital Content Creator, Miss Rebecca J

Mike McLean
Lead Trainer, Mixxit Canada by Beam Suntory

Jesse Sahlin
Corporate Beverage Director, JOEY Restaurant Group
COMPETITORS

Marta Ess

Madison Homewood

Chris Bain

Wes Hunter

Andrew Britton

Mike Shum

Josh Mellet
PRESENTED BY

Beam


CC

Courvoisier

Jim Beam


Makers Mark