Discover the latest bar and beverage innovations, products, data-driven insights and techniques that the Bar & Beverage Pavilion has to offer. Meet with brand ambassadors and mixologists to learn how to shake up a world-class beverage program and tap into the latest industry trends.
Feb. 28 & Mar. 1 - 12:00pm-1:00pm / Mar. 2 & Mar. 3 - 1:00pm-2:00pm EST
From the Ashes with Jim Beam & Maker’s Mark
Beam Suntory Booth — Join Ray Daniel, American Whiskey Ambassador, for a journey through stories of recovery, including tastings of historic brands and methods for how to use custom tailored whiskey tastings on your business’ path to recovery.
Daily - 3:00pm-4:00PM EST
The World of Whisky in a Customer Centric Thought
Beam Suntory Booth — Join James Neil as he takes you through some diverse Single Malt Scotches. In a time of recovery for all it is so important to understand our customers. Each whisky and distillery will showcase how they connect with their demographic using a customer centric mindset.
Mon, Mar. 1 - 4:00pm-5:00pm EST
How to mix up profitable and marketable cocktails to go
Beam Suntory Booth — Join Mike McLean from Mixxit Canada by Beam Suntory, as he explores all aspects of cocktails to go. From costing to logistics to execution, Mixxit Mike will go through everything you need to know about mixing up some options to add to your takeout program.
Wine & Spirit Education Trust (WSET)
Rethink training with Wine & Spirit Education Trust (WSET). Meet with WSET to find out about their globally recognised education and qualifications in wines, spirits and sake, for professionals and enthusiasts.
Visit Breakthru Beverages for a chance to win a Spirit with Smoke Cocktail kit