Bar & Beverage

Discover the latest bar and beverage innovations, products, data-driven insights and techniques that the Bar & Beverage Pavilion has to offer. Meet with brand ambassadors and mixologists to learn how to shake up a world-class beverage program and tap into the latest industry trends.

Presented By

Labatt

Bud Light

BL Seltzer

Budweiser

Corona

Basil Hayden

Stella

Beam

Canadian Club

Courvoisier

Jim Beam

Knob Creek

Makers Mark

WSET

Beer Store

Exhibit HIGHLIGHTS

Feb. 28 & Mar. 1 - 12:00pm-1:00pm / Mar. 2 & Mar. 3 - 1:00pm-2:00pm EST

From the Ashes with Jim Beam & Maker’s Mark

Beam Suntory Booth — Join Ray Daniel, American Whiskey Ambassador, for a journey through stories of recovery, including tastings of historic brands and methods for how to use custom tailored whiskey tastings on your business’ path to recovery.

Daily - 3:00pm-4:00PM EST

The World of Whisky in a Customer Centric Thought

Beam Suntory Booth — Join James Neil as he takes you through some diverse Single Malt Scotches. In a time of recovery for all it is so important to understand our customers. Each whisky and distillery will showcase how they connect with their demographic using a customer centric mindset.

Mon, Mar. 1 - 4:00pm-5:00pm EST

How to mix up profitable and marketable cocktails to go

Beam Suntory Booth — Join Mike McLean from Mixxit Canada by Beam Suntory, as he explores all aspects of cocktails to go. From costing to logistics to execution, Mixxit Mike will go through everything you need to know about mixing up some options to add to your takeout program.

Wine & Spirit Education Trust (WSET)

Rethink training with Wine & Spirit Education Trust (WSET). Meet with WSET to find out about their globally recognised education and qualifications in wines, spirits and sake, for professionals and enthusiasts.