Presented by Circana.

Today’s market presents a unique challenge—traditional broad-stroke strategies no longer resonate as consumers demand hyper-personalized, customized experiences that speak directly to their needs. Join Vince Sgabellone as he presents the rise of micro consumer trends and how we can leverage them for sustainable growth. With consumers no longer behaving as large homogenous groups, success lies in identifying and capitalizing on small but impactful pockets of demand. Whether it’s tailoring menus to niche dietary preferences, optimizing digital convenience, or curating unique dining experiences, the future is “Made to Order.”

Speaker

• Vince Sgabellone, Foodservice Industry Analyst, Circana