From Filling Pints to Filling Seats: A Beer Leadership Panel

Presented by Beer Canada.

Get the word from the top about economic recovery after a downturn. Beer executives discuss how the K-shaped economy affects consumer spending and what that means for beer sales. Examine the increase in take-home sales and discuss strategies to increase on-premise. Learn about the many brand initiatives and programs designed to support the industry, and how best to use them to fill your space as well as your glasses.


  • Matt Crompton, Regional Director/North America, CGA by NIQ


  • Jeff Weber, Sr. Manager-Commercial Strategy & Execution, Molson Coors Beverage Company
  • Adam McLeod, Director of Category Growth, Labatt Breweries of Canada
  • Michael Villani, National Sales Director, Carlsberg Canada
  • Date : 08 Apr 2024
  • Time : 11:15 am - 12:30 pm (America/Toronto)
  • Venue : 100 Princes' Blvd #1, Toronto, ON M6K 3C3
  • Venue : Bar & Beverage Stage